Delivered a mobile-first ordering flow that applies core UX principles to a real-world restaurant use case.
UX Case StudyMobile UKPERSONAL
Anthony Jasper30+ DaysUX DesignerFigma, Adobe xd, Spreadsheets
Chloe is a nurse who relies on food delivery services due to a demanding schedule but experiences barriers when using existing apps because of dyslexia and visual impairment. She needs access to clear, accessible navigation and assistive tools to confidently track orders and understand their progress as part of her daily routine.
The challenge was to design a mobile ordering experience that prioritised accessibility, clarity, and ease of navigation, particularly for users with visual or cognitive impairments.
Mapping Chloe’s user journey highlighted key friction points, particularly around information density and navigation clarity. The research revealed that users would benefit from reduced on-screen information, clearer affordances, and expanded assistive features to support accessibility needs.
This insight directly influenced decisions around layout simplification, navigation structure, and the use of visual cues throughout the app.
A low-fidelity prototype was created to focus on the primary user flow: accessing orders and tracking delivery progress. This prototype was used in an initial usability study to validate assumptions and identify early issues before progressing to high-fidelity designs.
Two rounds of usability testing were conducted:
The first round identified three key issues that informed the transition from wireframes to high-fidelity mockups.
The second round focused on refining the high-fidelity prototype and uncovering more nuanced interaction issues.
Two rounds of usability testing were conducted:
Most users instinctively looked for a hamburger menu when attempting to navigate.
Icons used to represent order progress were unclear to some users.
The quick-access bottom navigation was not immediately noticeable to all users, particularly those unfamiliar with mobile navigation patterns.
Navigation Expectations
4 out of 5 users expected the hamburger menu to function as the primary navigation.
Insight: Core navigation options should be available in both the hamburger menu and the bottom bar to support different user mental models.
Bottom Navigation Visibility
3 out of 5 users initially missed the bottom navigation bar.
5 out of 5 users found it easy to use once discovered.
Insight: The bottom navigation needs stronger visual cues to improve discoverability without removing its benefits.
Order Progress Understanding
3 out of 5 users expected the progress bar icons to be interactive.
Insight: Interactive elements require clearer affordances to avoid confusion.
This project reinforced the importance of designing for accessibility and expectation, particularly when working with navigation patterns users already recognise. Iterative usability testing allowed design decisions to be validated and refined, resulting in a clearer, more inclusive ordering experience.
Choose Your Path
The Good
Game UIInteractive DesignPERSONAL
Minecraft Idle
Web-based idle game designed around passive interaction and strategic decision-making.
